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Wes Moon

Grow and Scale Your Fundraising Efforts

Fundraisers today are working harder than ever for fewer donations. Is fundraising getting harder? What is it going to take to grow and scale your fundraising efforts? Are donors becoming more selective? Or, like many other industries run over by the tech revolution, is fundraising getting left in the dust? In 2017, I co-founded Wisely …

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Wisely’s Top 5 Tips to build an AI Strategy to enable larger gifts

In recent years, overall donation to nonprofits is up. But the number of donors is dropping; charities have to rely more on large individual gifts and compete for a smaller pool of donors. As a result, many fundraisers are turning to fundraising software to help enable larger gifts. If you’re considering a similar move, you’ll …

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Fundamentals of donor acquisition as told from an agency strategist

For the last ten years, the most pressing need of any of my clients has been the need to acquire new donors. More recently, it’s become my priority to optimize this activity for our agency. Clients trust us to grow their fundraising, but also to share as best as I can the opportunity in embracing this …

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Save Your Org Now with Mid-Level Giving

One of the benefits of working at a company that serves a diverse pool of not-for-profit organisations around North America is that we at Wisely get a bird’s eye view of the sector as a whole.  We’ve spoken consistently with nearly all our clients since the coronavirus took hold and we’ve surveyed them as well. We’ve …

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Successful COVID-19 Fundraising: The Home Version

By now nearly all fundraisers are WFH (working from home). We all want to do our part to flatten the curve of COVID-19, but self-isolating is just one way. Many people are seeking out opportunities to be helpful, especially with in-person volunteering being out of the question, and fundraisers are no different.  As fundraisers, though, …

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