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Wes Moon

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How Rockstar Storytelling Helps Your Team Grow Major Gifts

Think of any time you’ve been relaxing with a group of friends or family, talking and laughing together. Inevitably someone tells a story, maybe humorous or suspenseful or sad. As they talked, you wore their shoes, understood them better and became closer as a group. We’ve all experienced the power of narrative even if we …

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Life as Fundraiser in the “Disrupt Philanthropy” Era: Confessions of a fundraiser and salesperson at AFP Congress 2018

I recently attended the AFP Toronto conference which brings together a thousand fundraisers into the same room to educate and inspire the best in the sector.  This year’s theme was “Disrupt Philanthropy”. Disrupting philanthropy is arguably the most challenging but important message for our industry. Innovation in fundraising has been a long-running bailiwick of mine, …

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