iNFORMED Communications Group and Wisely form partnership

FOR IMMEDIATE RELEASE — iNFORMED Communications Group (iNFORMED), an industry leader in behavioural-based fundraising solutions, and Wisely, providers of an AI-powered productivity tool for fundraisers, today announced their strategic partnership to expand intelligent fundraising in the not-for-profit sector.
TORONTO, CANADA, January 10, 2019

The partnership will provide clients of iNFORMED and Wisely with a holistic plan to grow their fundraising efforts at both a mass marketing and individual level.

“We are incredibly excited about partnering with Informed Communications Group,” says co-founder and COO Wes Moon. “iNFORMED offers behavioural donor segmentation at a mass marketing level, which complements Wisely’s specialty in predicting behaviour patterns in relationship-based giving. Working together, we can provide a behavioural platform for end-to-end donor management.”

“The needs of not-for-profit organizations are evolving, along with additional pressure to raise funds effectively. Donor expectations continue to increase, in an increasingly competitive market.” says Dean McJannet, President and CEO of iNFORMED. This partnership will help charities provide more good works, while improving relationships with the donors who are supporting that causes.

Fundraisers and the organizations they serve have sophisticated needs that have long been supported through make-do solutions.  Through this partnership, fundraisers now have access to the technical tools that will allow them to be successful in raising more funds to support their important causes.

About Wisely

Wisely is a productivity solution for the not-for-profit sector that uses AI/machine learning to help fundraisers. Complementing an organization’s existing CRM, Wisely uses client data to power algorithms that provide insights in real time. Unique in the not-for-profit space, Wisely uses an agency model to offer dedicated client support throughout the client relationship. Backed by industry experts in the fields of fundraising, technology, and product development,

Wisely is proud to be working with clients like Alzheimer Society of Toronto, St.Joseph’s Health Centre, and Camp Oochigeas. For more information, visit www.fundraisewisely.comAbout iNFORMED

iNFORMED provides agile behavioural and business intelligence segmentation and strategies to the not-for-profit sector.  By fundraisers, for fundraisers, iNFORMED’s LENS solution reveals liabilities (like churn) and assets (like untapped donors) within clients’ existing donor pools. The LENS connects financial impacts to highly segmented groups, providing clients with the information needed to make highly impactful decisions about where to invest resources.  iNFORMED works with all database solutions and is a Blackbaud Technology Partner.

iNFORMED is proud to work with organizations such as Canadian Wildlife Federation, March of Dimes Canada, The Princess Margaret Cancer Foundation, QEII Health Sciences Foundation, Fondation Santé Gatineau, Canadian Blood Services, and the Arthritis Society of Canada.

For more information, visit

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