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Thinking Wisely Blog

Fundamentals of donor acquisition as told from an agency strategist

For the last ten years, the most pressing need of any of my clients has been the need to acquire new donors. More recently, it’s become my priority to optimize this activity for our agency. Clients trust us to grow their fundraising, but also to share as best as I can the opportunity in embracing this …

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Successful COVID-19 Fundraising: The Home Version

By now nearly all fundraisers are WFH (working from home). We all want to do our part to flatten the curve of COVID-19, but self-isolating is just one way. Many people are seeking out opportunities to be helpful, especially with in-person volunteering being out of the question, and fundraisers are no different.  As fundraisers, though, …

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